Accor hits 45,000 keys under extended stay portfolio
Accor’s growth in the lengthy stay section has been strengthened by brand-new openings for its Novotel Living label, an expansion of midscale resort brand Novotel. Recent growths for Novotel Living consist of properties in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the prior 8 on Claymore Serviced Residences– in June 2022.
Accor claims it has even more extensive stay properties in the pipeline, including fresh places for Novotel Living as well as a number of luxury serviced condominium assignments in Riyadh, including the 250-key Sofitel Serviced Residences Riyadh.
He includes that Accor has an “unrivaled” profile of extensive stay brands to service any visitor kind. Other brands under Accor’s extensive stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It even provides extensive stay choices through brands such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Furthermore, it has 33,000 private villas, condos, and branded houses operated in rental programs.
Some other recent openings include Pullman Living Dongguan Forum in China, although Accor’s front runner “aparthotel” label Adagio celebrated its 15th birthday in 2023 with the launching of 11 brand-new real estates throughout five continents.
“The escalation of interest for prolonged stay properties is a global phenomenon, driven by a market shift among visitors who are making longer visits, blending organization with leisure, and checking out locations a lot more fully,” claims Morin.
“With brand-new traveling routines taking hold and more consumers choosing longer stays, Accor has continued to do what we do most ideal– lead the industry in which we have immersed roots, sturdy connections and an effective visibility– like Europe, the Middle East and Asia Pacific,” claims Jean-Jacques Morin, Accor sub chief executive officer and premium, midscale and affordability division CEO.
International hospitality group Accor now has 45,000 keys throughout more than 380 estates and 14 brands within its extended hold profile, which includes serviced condos and exclusive leasing properties. In an Oct 24 news release, the group states it is currently the world’s largest player beyond of the United States in this category, supported by a high compression of real estates throughout Europe and Asia.